Full-stack marketing for women-run ecommerce brands
You Built the Business.
We’ll Run the Marketing.
Hand us the ads, creative, funnels, email and growth strategy. We’ll build the system, run it and obsess over the numbers so you don’t have to.
Brands we’ve done this for
Who we build for
One team.
Built for your kind of store.
Every online store has a different buying journey. Whatever you sell, we already know how your customers decide — and how often they come back.
Apparel & accessories
Sell the drop, not the discount. Creative that moves seasonal inventory, paid social that finds new buyers, and email that makes the second order the easy one.
Meta · Creative · Email & SMS · InfluencerMeet the teamBeauty & wellness
Win the trust first purchase, then the refill. Founder-led creative, search that captures intent, and lifecycle flows built around how often your product runs out.
Meta · Google · Email & SMS · UGCMeet the teamHome, gift & celebration
Seasonal demand is spiky. We plan budget around the moments that matter, then keep baseline revenue steady through the quiet months between them.
Paid social · Search · Email · Seasonal planningMeet the teamSubscription & repeat purchase
Acquisition only works when retention does. We watch cost per new customer against what that customer is actually worth, and fix whichever side is breaking.
Paid media · Retention · LTV & CAC · Creative testingMeet the teamThe old way
The media-buying agency
- Sells you deliverables
- Reports on activity: clicks, likes, impressions
- In-platform numbers look great, but your bottom line doesn’t change
- Targets people who were already going to buy from you
- Owns a slice, blames the rest
- “Here is your campaign.”
What Growth Lab is
The full-picture growth partner
- Owns the outcome
- Looks at ads, creative, funnels, email, pages and backend numbers
- Reports on revenue, new customers and profit
- Builds systems that bring new customers through the door
- One team, one invoice, one story
- “Here is your growth system.”
The Growth Lab difference
Six slices,
or one system.
Scattered across vendors and hires.One system. One team. One number that matters.
The receipts
Let the numbers
do the talking.
Sales lift in 90 days after launching paid social.
- “Our customers are 70, they are not on Instagram” — the data said otherwise.
- Orders up 17%, average order value up 4%.
- Meta built recognition, Google captured the intent.
Lower customer acquisition cost, with a 3x Meta ROAS.
- CAC cut in half through profit-driven Meta campaigns.
- Influencer and UGC engine built from scratch.
- Email revenue up 43% with offer testing.
Lower cost per purchase while bridal demand scaled.
- Purchases grew 6.7x in three months.
- A buried wedding category received its own budget and journey.
- Real-bride creative sold the send-off moment, not just the product.
Why we do this
Our mission: make more women millionaires.
It is the thing we are genuinely passionate about. When a woman-owned brand wins, the impact ripples — families, teams, communities. That is why we obsess over the numbers behind every brand we run.
How it starts
Clarity first.
Then momentum.
- 01
Teardown call
We look at what is running now and show you the first three things we would change.
- 02
90-day growth plan
We align the channels, numbers and priorities so every move has a reason.
- 03
Build and launch
We make the changes, launch the first tests and keep the work moving weekly.
Packages
Three ways to
work together.
One senior team running your marketing end to end. Pick the scope that fits where your store is today — we build from there.
Ecomm Essentials
The core system
- Paid social — Meta + TikTok
- Email marketing
- Four deliverables a month
Ecomm Growth
Everything in Essentials, plus
- Paid search, including Shopping
- SEO & AEO
Ecomm Full Service
Everything in Growth, plus
- Amazon ads & organic
- Influencer management
- Organic social
Need something different?
We also offer à la carte options. If one of these packages doesn't fit your needs, we'll build the exact mix of channels and deliverables your brand does.
A good fit looks like this
You’re done being the marketing department.
- You already have a real business and real customers
- You want senior thinking and hands-on execution
- You care about profitable growth, not vanity metrics
- You can move quickly when the numbers point somewhere
Your next move
Stop carrying the whole growth plan in your head.
Bring us the business you built. We’ll show you what we would fix first and whether we’re the right team to run it.
Book your growth consultation